Hey Team
Just a reminder that we are having a meeting on Wednesday (1st July) at the SublimeNZ offices in Ponsonby (16 Ponsonby Road) at 11.30am.
This will give us all a chance to get together and go over the initial brief that we (the student team) have developed.
Sunday, June 28, 2009
Thursday, June 25, 2009
Meeting 25/06
Our team had a meeting yesterday to discuss our plan of action and to work on the brief which we are presenting to APO and also getting Roberts opinion on next week.
We have decided that we are going to plan an event (implementation will not be up to us - but we are happy to help in required) and with this event we will be linking the digitial component of the yMedia challenge.
We also decided that to ensure that APO has a good presence amongst the target age group (23-30 y/olds) that there is a need for a high digitial component in their approach towards this target group.
A few ideas that we discussed to do this are :
- Update the newsletter (electronic) to contain less words and more interactive elements such as videos and photos.
- We also want to develop a Twitter page to help inform and target the key audience.
- We are going to try and establish the flyers in an electronic format to ensure that they are only going directly to those that will become or are already loyal supporters of the APO. By doing this we invisage that it will save APO a considerable amount of money that could be better spent on developing their image.
- We are also wanting to introduce a young membership to capture and obtain the younger target audience , we are proposing that this be done by a new website specifically targeted to the younger audience.
* On another note we all attended the APO performance last night of Tchaikovsky - Splendor One. This gave us all a good insight on the work that needs to be done to ensure that we are able to attract a younger age group and to maintain these people as life long members.
We have decided that we are going to plan an event (implementation will not be up to us - but we are happy to help in required) and with this event we will be linking the digitial component of the yMedia challenge.
We also decided that to ensure that APO has a good presence amongst the target age group (23-30 y/olds) that there is a need for a high digitial component in their approach towards this target group.
A few ideas that we discussed to do this are :
- Update the newsletter (electronic) to contain less words and more interactive elements such as videos and photos.
- We also want to develop a Twitter page to help inform and target the key audience.
- We are going to try and establish the flyers in an electronic format to ensure that they are only going directly to those that will become or are already loyal supporters of the APO. By doing this we invisage that it will save APO a considerable amount of money that could be better spent on developing their image.
- We are also wanting to introduce a young membership to capture and obtain the younger target audience , we are proposing that this be done by a new website specifically targeted to the younger audience.
* On another note we all attended the APO performance last night of Tchaikovsky - Splendor One. This gave us all a good insight on the work that needs to be done to ensure that we are able to attract a younger age group and to maintain these people as life long members.
APO Facebook Page and Website
Wednesday, June 24, 2009
Week 1 Update
We have been doing a lot of brainstorming this week and have some good ideas for events and an integrated digital component. We have met with our mentor, Robert from SublimeNZ and APO discussing what they want and what we can do to help.
We have done about 8 hours work including 2 meetings.
Robert has helped us get our head round how non-for profit organisations work and given us good tips on what we need to focus on.
We have done about 8 hours work including 2 meetings.
Robert has helped us get our head round how non-for profit organisations work and given us good tips on what we need to focus on.
Initial Overview
Hey guys,
Here is a basic communication plan which we can start with, we can revise it when we meet.
S.W.O.T analysis:
Strengths.
· Already have a large attendance base from older age groups.
· Database currently holds 6000 people.
· Town hall is right next to two of New Zealand’s biggest universities.
· People are aware of what the opera is about
Weaknesses.
· Perception in target age group is that the opera is for older age groups and wouldn’t appeal to them.
· They don’t see it as an option when they are going out for a night.
Opportunities.
· Create understanding that orchestra was the first genre of music which has led to what we hear today.
· Promote during youth events. For example O’week.
Threats.
Target Publics:
We broke the age bracket of 18-35 year olds into three groups. 18-22, 23-27 and 28-35.
18 – 22 age group.
· University students
· Secondary students (parents included)
· Young trades people (have some disposable income)
23 – 27 age group.
· People starting new jobs from university
· People who are just starting to earn good money
28 – 35 age group.
· New parents looking for a nice night out away from the kids
· People looking for new experiences.
Key Media:
· University magazines – Craccum and Debate
· Music magazines targeted at youths – (research)
· O’ week at Universities (event)
· Create publicity through finding newsworthy angles for more mainstream media
Here is a basic communication plan which we can start with, we can revise it when we meet.
S.W.O.T analysis:
Strengths.
· Already have a large attendance base from older age groups.
· Database currently holds 6000 people.
· Town hall is right next to two of New Zealand’s biggest universities.
· People are aware of what the opera is about
Weaknesses.
· Perception in target age group is that the opera is for older age groups and wouldn’t appeal to them.
· They don’t see it as an option when they are going out for a night.
Opportunities.
· Create understanding that orchestra was the first genre of music which has led to what we hear today.
· Promote during youth events. For example O’week.
Threats.
Target Publics:
We broke the age bracket of 18-35 year olds into three groups. 18-22, 23-27 and 28-35.
18 – 22 age group.
· University students
· Secondary students (parents included)
· Young trades people (have some disposable income)
23 – 27 age group.
· People starting new jobs from university
· People who are just starting to earn good money
28 – 35 age group.
· New parents looking for a nice night out away from the kids
· People looking for new experiences.
Key Media:
· University magazines – Craccum and Debate
· Music magazines targeted at youths – (research)
· O’ week at Universities (event)
· Create publicity through finding newsworthy angles for more mainstream media
Key Messages:
18 – 22 age group.
· That the orchestra is not just for old people, but can be a great night out.
· The orchestra can be an alternative to other activities like the movies for example.
· It can be a romantic opportunity that is special, exiting and new.
23 – 27 age group.
· The Orchestra is a good new experience now you have the funds to live a little.
· A great social activity which can be classy and entertaining.
28 – 35 age group.
· A great way to get out for a night and have fun, you’ve earned it so make the most of your night away from the kids.
During this meeting we discussed the target audiences and key demographics for the organisation (18-35 years).
After these discussions the yMedia student team (Matt, Dafydd, Micaela and Polly) went and had a further discussion about ideas that could be put into action.
We came to the conclusion that the best way to get more ticket sales and greater depth in the audience was to make people aware of the orchestra and their performances. The upcoming Opera/Orchestra production of Madame Butterfly (Flyer Below) could be used as a big draw card.
· That the orchestra is not just for old people, but can be a great night out.
· The orchestra can be an alternative to other activities like the movies for example.
· It can be a romantic opportunity that is special, exiting and new.
23 – 27 age group.
· The Orchestra is a good new experience now you have the funds to live a little.
· A great social activity which can be classy and entertaining.
28 – 35 age group.
· A great way to get out for a night and have fun, you’ve earned it so make the most of your night away from the kids.
During this meeting we discussed the target audiences and key demographics for the organisation (18-35 years).
From this we started to brain storm ideas. Here are a few that we came up with :
Student discounts
Visual experience
Discussions with AU Music dept.
Main focus was to build relationships and obtain and sustain a loyal member ship basis, but in the younger age bracket.
Advertise and write articles in both Debate and Cracum (University magazines).
3rd year majors @ AUT - get together.
Dinner and orchestra evening.
Music samples and collaborations
Use of social networking. - Facebook/Twitter etc.
Make use of the Open Day 28/6/09
Establishing returning audience members.
Visual experience
Discussions with AU Music dept.
Main focus was to build relationships and obtain and sustain a loyal member ship basis, but in the younger age bracket.
Advertise and write articles in both Debate and Cracum (University magazines).
3rd year majors @ AUT - get together.
Dinner and orchestra evening.
Music samples and collaborations
Use of social networking. - Facebook/Twitter etc.
Make use of the Open Day 28/6/09
Establishing returning audience members.
After these discussions the yMedia student team (Matt, Dafydd, Micaela and Polly) went and had a further discussion about ideas that could be put into action.
We came to the conclusion that the best way to get more ticket sales and greater depth in the audience was to make people aware of the orchestra and their performances. The upcoming Opera/Orchestra production of Madame Butterfly (Flyer Below) could be used as a big draw card.
Meeting 24/06 with Robert and Pamela
Today's meeting was based on introducing Pamela (yMedia Challenge) and Robert our Mentor (SublimeNZ) to not only ourselves but to the APO and what they want from us.
We established a few aims of this experience..
- Client Satisfaction
- Self Satisfaction
- Thinking about the 6 ymedia objectives before making any decisions or implementations
We came up with a few initiatives to hit the APO's target publics (Decided to target the 23-30 year olds as 18-35 was far too broad, these ages should cover all bases!)
- Hit the 'wannabes'
- Sex the APO up
- Classy/Elegant yet very 'cool' perception
- Idea of an after party experience
- Could incorporate media such as George FM ('APO associated with George...must be cool!')
- A compelling plan!
A few administration things to do...
- Delegate jobs (Secretary, team leader...)
- Record minutes of EVERY meeting
- Write to-do-lists
- Keep blog up to date
- Record all time spent on ymedia (For ymedia economic purposes)
- When requesting a meeting send last meeting minutes & to-do-list to everyone
- Weekly meeting @ Sublime, Wednesday 11.30am. Have use of internet, printers, Robert etc.
- Look into using basecamp.hq to keep everything in order
- PROFESSIONALISM - Dress, Manners...
- Set up a timeline
Research...
- Look into the 'Whips and Spurs' project Ellerslie Race Course implemented to target the younger population similar to what we hope to do
- Attending APO Concert Thurs 25 June, possibly take camera if we're allowed to help document our blog and as basic research.
Timeline...
- Need to have BRIEF to APO within the next week if not sooner! Daf and Matt have started this, send through to Robert for final check.
Tuesday, June 23, 2009
Completion of APO brief
Hey everyone,
I am currently completing a brief of what APO is needing from us along the lines of what Robert suggested this morning at the meeting.
I should have it ready by late this afternoon.
Remember that 11.30 Wednesday is also our weekly meeting with Robert at SublimeNZ.
I am currently completing a brief of what APO is needing from us along the lines of what Robert suggested this morning at the meeting.
I should have it ready by late this afternoon.
Remember that 11.30 Wednesday is also our weekly meeting with Robert at SublimeNZ.
Monday, June 22, 2009
Basic communication plan
Hi Everyone,
I just prepared a basic communication plan for our meeting tomorrow.
It includes our target publics, key messages, SWOT analysis and Key media which we can target.
I just prepared a basic communication plan for our meeting tomorrow.
It includes our target publics, key messages, SWOT analysis and Key media which we can target.
Looking forward to letting you all know my ideas!
From Rachelle and Clare at the APO
Hello -
The summary of our meeting with you sounds great - thanks. We are really excited to hear your ideas, especially around how social networking can help sales (single and subscription), bring in new audiences, and retain those who follow us in their teens then drop off during/after Uni.
Just to let you know on a different note, our CEO was very receptive to your idea about some of the orchestra playing at O week next year, so it would be great to get some contacts from you when you get a chance.
On student pricing, there is 'student rush' which offers tickets for $15 from 7pm at the box office. I am having a chat with our ticketing person to see what other opportunities there are and will let you know how I get on.
I hope your meeting tomorrow is productive.
Thanks from Rachelle and Clare.
The summary of our meeting with you sounds great - thanks. We are really excited to hear your ideas, especially around how social networking can help sales (single and subscription), bring in new audiences, and retain those who follow us in their teens then drop off during/after Uni.
Just to let you know on a different note, our CEO was very receptive to your idea about some of the orchestra playing at O week next year, so it would be great to get some contacts from you when you get a chance.
On student pricing, there is 'student rush' which offers tickets for $15 from 7pm at the box office. I am having a chat with our ticketing person to see what other opportunities there are and will let you know how I get on.
I hope your meeting tomorrow is productive.
Thanks from Rachelle and Clare.
Some of the APO's promotions - Booklets and Programmes...
Sunday, June 21, 2009
Meeting with Robert and Pamela
The meeting has been changed to Wednesday @ 11.30 with Rob from Sublime and Pamela from yMedia Challenge.
Might as well kill two birds with one stone and all meet together!
Summary of initial meeting with APO
Date: Thursday the 18th of June at 10am.
Location: APO Offices, Mt Eden.
Attendees: Micaela, Dafydd, Matt, Polly (yMedia student group), Clare & Rachelle (APO staff).
During this meeting we discussed the target audiences and key demographics for the organisation (18-35 years). From this we started to brain storm ideas. Here are a few that we came up with :
Location: APO Offices, Mt Eden.
Attendees: Micaela, Dafydd, Matt, Polly (yMedia student group), Clare & Rachelle (APO staff).
During this meeting we discussed the target audiences and key demographics for the organisation (18-35 years). From this we started to brain storm ideas. Here are a few that we came up with :
- Student discounts
- Visual experience
- Discussions with AU Music dept.
- Main focus was to build relationships and obtain and sustain a loyal member ship basis, but in the younger age bracket.
- Advertise and write articles in both Debate and Cracum (University magazines).
- 3rd year majors @ AUT - get together.
- Dinner and orchestra evening.
- Music samples and collaborations
- Use of social networking. - Facebook/Twitter etc.
- Make use of the Open Day 28/6/09
- Establishing returning audience members.
After these discussions the yMedia student team (Matt, Dafydd, Micaela and Polly) went and had a further discussion about ideas that could be put into action.
We came to the conclusion that the best way to get more ticket sales and greater depth in the audience was to make people aware of the orchestra and their performances. The upcoming Opera/Orchestra production of Lady Butterfly could be used as a big draw card.
We are now waiting to make a final decision in regards to the plan of action when we meet with Robert from Sublime on Tuesday @ 11.30.
Meeting with Robert
Hey Team!
After miscommunication with Rob we've now made a tentative time and date to meet with Robert so Tuesday, 11.30 @ Sublime!
We plan to brief Rob with the challenge APO has set us as well as learning about Robert and how he can help us.
Thursday, June 18, 2009
ymedia: Team Sublime/APO
Hello everyone !
This is the blog for team Sublime/APO. We had our first meeting yesterday with Rachelle and Clare from APO and it went very well.
After this we had a good long discussion over lunch. I will update the blog later on with details about how both those meetings went.
This is the blog for team Sublime/APO. We had our first meeting yesterday with Rachelle and Clare from APO and it went very well.
After this we had a good long discussion over lunch. I will update the blog later on with details about how both those meetings went.
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