Wednesday, June 24, 2009

Meeting 24/06 with Robert and Pamela

Today's meeting was based on introducing Pamela (yMedia Challenge) and Robert our Mentor (SublimeNZ) to not only ourselves but to the APO and what they want from us.

We established a few aims of this experience..
- Client Satisfaction
- Self Satisfaction
- Thinking about the 6 ymedia objectives before making any decisions or implementations

We came up with a few initiatives to hit the APO's target publics (Decided to target the 23-30 year olds as 18-35 was far too broad, these ages should cover all bases!)
- Hit the 'wannabes'
- Sex the APO up
- Classy/Elegant yet very 'cool' perception
- Idea of an after party experience
- Could incorporate media such as George FM ('APO associated with George...must be cool!')
- A compelling plan!

A few administration things to do...
- Delegate jobs (Secretary, team leader...)
- Record minutes of EVERY meeting
- Write to-do-lists
- Keep blog up to date
- Record all time spent on ymedia (For ymedia economic purposes)
- When requesting a meeting send last meeting minutes & to-do-list to everyone
- Weekly meeting @ Sublime, Wednesday 11.30am. Have use of internet, printers, Robert etc.
- Look into using basecamp.hq to keep everything in order
- PROFESSIONALISM - Dress, Manners...
- Set up a timeline

Research...
- Look into the 'Whips and Spurs' project Ellerslie Race Course implemented to target the younger population similar to what we hope to do
- Attending APO Concert Thurs 25 June, possibly take camera if we're allowed to help document our blog and as basic research.

Timeline...
- Need to have BRIEF to APO within the next week if not sooner! Daf and Matt have started this, send through to Robert for final check.


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