Location: APO Offices, Mt Eden.
Attendees: Micaela, Dafydd, Matt, Polly (yMedia student group), Clare & Rachelle (APO staff).
During this meeting we discussed the target audiences and key demographics for the organisation (18-35 years). From this we started to brain storm ideas. Here are a few that we came up with :
- Student discounts
- Visual experience
- Discussions with AU Music dept.
- Main focus was to build relationships and obtain and sustain a loyal member ship basis, but in the younger age bracket.
- Advertise and write articles in both Debate and Cracum (University magazines).
- 3rd year majors @ AUT - get together.
- Dinner and orchestra evening.
- Music samples and collaborations
- Use of social networking. - Facebook/Twitter etc.
- Make use of the Open Day 28/6/09
- Establishing returning audience members.
After these discussions the yMedia student team (Matt, Dafydd, Micaela and Polly) went and had a further discussion about ideas that could be put into action.
We came to the conclusion that the best way to get more ticket sales and greater depth in the audience was to make people aware of the orchestra and their performances. The upcoming Opera/Orchestra production of Lady Butterfly could be used as a big draw card.
We are now waiting to make a final decision in regards to the plan of action when we meet with Robert from Sublime on Tuesday @ 11.30.
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