Our team had a meeting yesterday to discuss our plan of action and to work on the brief which we are presenting to APO and also getting Roberts opinion on next week.
We have decided that we are going to plan an event (implementation will not be up to us - but we are happy to help in required) and with this event we will be linking the digitial component of the yMedia challenge.
We also decided that to ensure that APO has a good presence amongst the target age group (23-30 y/olds) that there is a need for a high digitial component in their approach towards this target group.
A few ideas that we discussed to do this are :
- Update the newsletter (electronic) to contain less words and more interactive elements such as videos and photos.
- We also want to develop a Twitter page to help inform and target the key audience.
- We are going to try and establish the flyers in an electronic format to ensure that they are only going directly to those that will become or are already loyal supporters of the APO. By doing this we invisage that it will save APO a considerable amount of money that could be better spent on developing their image.
- We are also wanting to introduce a young membership to capture and obtain the younger target audience , we are proposing that this be done by a new website specifically targeted to the younger audience.
* On another note we all attended the APO performance last night of Tchaikovsky - Splendor One. This gave us all a good insight on the work that needs to be done to ensure that we are able to attract a younger age group and to maintain these people as life long members.
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