Draft proposal for APO - Launch event

Launch Event Proposal for Auckland Philharmonia Orchestra

Proposal overview -
We propose that we hold the 'young members club' launch event in the Town Halls function chamber as it is convenient for patrons to commute. There would be nibbles provided and a cash bar which we hope to gain a sponsor for.

Event -

· Event held in Town Hall function room
· 50 people attend –
· 20 freebies for media and opinion leaders
· 30 people $45 tickets = $1350
· Robert from SublimeNZ will help host the event and get people to attend
· Nibbles provided
· Drinks to be served to patrons (They will pay for themselves)
· We hope to gain sponsorship from Villa Maria for at least first glass of wine free.
Extra’s:
· Have a violinist playing during the event to set the mood
· Have a speaker exclusively talk everyone through what the music in the orchestra is about
· An MC to run the event
· Have Villa Maria sponsor the Alcohol
· Own seating plan during Orchestra for 'young members club'

Promotions -

· Press releases for Popular magazines, Websites and opinion leaders
· For example The A-List, Metro, About Town etc
· We will write these ready for you to disseminate
· Invitations sent out to Key media, opinion leaders and as many people we can in our target demographic
· Use Facebook, website and popular events to disseminate fliers

Introduction of membership card -

· Those who want to leave their details to join the Dulcet club at the event can receive a membership card for drinks specials at partner bars
· Will need to communicate with bars and restaurants to see what they can offer.
· For example Spy bar, Opium, Flight lounge, The Hilton

Costs -
· Town Hall hire (could APO get a good deal?)
· Catering (Nibbles, staff)
· 20 free tickets for promotion