Meeting 01/07

Yesterday we presented our brief to the APO. They seemed really positive and very enthusiastic in regards to the concepts and proposed ideas we have come up with for them!

We have made a few changes to our brief and will upload to the blog as soon as we are all happy with it.

A few discussions were made during the meeting in regards to a few aspects of our brief including...

- Rachelle (APO) will be the one sustaining their web presence and facebook pages

- Video Compression is available through youtube

- 'Date Package' could still be used in conjunction with the Hilton but rather than dinner could be cocktails

- Madame Butterfly, Choral Masterpieces and Last Night of the Proms are all shorter and punchier concerts; could piggyback on these to entice our target audience as are the Vero Series and Xmas Concerts. One offs are generally more enjoyable

- APO Season launch; could also piggyback on this as the launch of the APO YMC

- After party idea

- Thursdays are perfect night to get media attention and make the weekend papers

- Use of celebrity endorsement ie. Brooke Howard-Smith as 'face' of APO

- Decided to make the briefs objective to get 25 of our target audience to subscribe to the YMC in 2010, this year we aim to get 50 patrons attending the concerts

And a few things to do..

- Tweek brief and send through to team, APO and Sublime for final approval

- Decide on a name for APO YMC

- Brainstorm Celebrities to use

- Brainstorm key media to target (Press Releases etc.)

- Mock ups of flyers etc. or atleast a 'mood board' (collage of the design and appeal we're trying to create).

Moving forward, next week on Tuesday we are filming for ymedia awards night and will all be attending the Industry Inspiration Night on Wednesday.

Our next work-in-progress meeting will be the same as always on Wednesday @ 11am @ Sublime.

Here are Micaela and Daf working hard on the initial brief