Meeting 08/07 & Industry Inspiration Evening

Yesterday was a busy and full on yMedia day for our team.

We had our weekly meeting with Robert at SublimeNZ and we have made a long to-do list that we are gonig to try and accomplish by next week.

A few things that came out of the meeting that we really need to get on to were:
- A name for our young members club.
- Key media (we need to decide on these in order to be able to successfully target the key opinion leaders in our 23-30y/o demographic)
- Putting our brief into a powerpoint for presentation to the APO.
- Mock up of website layout
- Branding : colours, logos, designs
- Mood board of images relating to the YMC.
- Twitter and FB pages and events
- Design or find invites to premium events to show comparision to APO and how effective these can be at drawing in the correct demographic (for us 23-30 year olds).
- Look into quotes for advertising in the media through places such as, A-list, SPY, About Town, Canvas, Remix, George FM etc.
- We still need a decision from APO about weather or not we can utalise their new season launch event to incoportate the launch of the young members club.
- Do page grabs from websites (SPY bar, Pasha, totoresturant.co.nz) to show the APO sexy, and cool websites and how they can do the same for their young members club.
- We also need to continue working on the brief and elaborating and spelling it out in black and white to APO so their is no confussion about what we are suggesting.

We are going to try and get as much of this done as possible this week to ensure that we are well ahead of the game by our next meeting.

Summary of Industry Evening:

This evening was very beneficial to us as a student team. We learnt a bit more about the judging process and the awards dinner. I also found it very useful to hear from some of the other companies and mentors that are involved in the challenge as it gave me greater industry insight.

It also highlighted that we need to ensure that SUSTAINABILTY is a key component of our brief and that we put systems in place to ensure that APO can continue or impliment the brief once we have left.

We look forward to working on this more this week.