Idea Crazy. Perhaps the best way to describe us?
oppulent, sexy, luxury, sophisticated, fashionable, cocktails, A-List, socialites, cultual, art, music, musicians, orchestra, opera, classical, choral, chorus, instrumental, philharmonia, townhall, night out, symphony....
Potential Names-
Woodwind and strings (woodwind means any instrument that u blow through)
Bows and strings
Orcha’s
Motzovens
Fine phallas (name for men)
Fancy Phems (for women)
The aristocrat club
The Orchistocrat club/collaboration (does it work?)
Oristocrats, Orchestrocrats, Orchestra-crats, Orchestracrats, Orchestracrats.
Top Brass...
Fan Fair
The Ritz – famous old song (putting on the ritz)
Glam Fam (family)
Glam Fans
The O list
Cocktail club
Key media to target -
George FM, B fm, About Town (NZ herald), What’s on in Auckland (brochures event calendars etc), Central leader, Posters stuck up around CBD, Fashion Magazines (list some), women’s magazines (women’s Day, Women’s weekly, new idea), Listener mag, Metro Mag, North and south mag, The Aucklander (also has an event guide in there)
Suitable Celebrities -
Kerri Woodham, Dame Kiri Te Kanawa ( probs not), Shortland ST stars (close to target age group), Outrageous Fortune Stars ( align with our target audience + relates to tradesman and westies), Oliver Driver, John Campbell, Young politicians (could get some good coverage), Young sports stars (Sarah Ulmer + swindell sisters and other young girl who does mountain bikers, Cricketers, Daniel Carter – ladies love em, Beatrice and Mahe Drysdale), Dancing with the stars (but only the young ones – links music), Jono and Midget guy (perfect for targeting our age group, Music artists ( Bic Runga, Anika Moa), young Bands (links really well with the different kinds of music – Good night Nurse, Midnight Youth, Smash Proof, Nesian Mystic)
Possible promotions -
· ‘Wine, dine and Music’ – Our dinner thing
· Proms = use to have them in the 1950 – 60’s, shorter Orchestras with different composers, people were more involved
· ‘Night out with the girls’ - Discounts for groups of six
· ‘Couples night’
And theres more to come...
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